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How we do it

At Direct Vision, frames and lenses are what we do best. Our experts personally choose the frames that give you the style and versatility you are looking for in your new pair of eyeglasses.

The Canadian made lenses of your prescription glasses are 40 times more precise than the industry standard and are customized for your unique optical needs. But don’t take our word for it, why don’t you see for yourself!

What Frames are Right for me?

Picking a new glasses frame can seem daunting. With so many styles and colours to choose from, it is no wonder that so many people end up getting extra pairs. Check out our handy guide on picking frame styles for men and women. This guide is a good way to get a sense of what eyeglass options are out there, so you can better find which one fits your personality and lifestyle the best.

Choosing Glasses for Men

It’s never easy choosing frames. Does this sound familiar? You have just had an eye exam, your vision is blurry from the drops and you like a different pair of glasses than the one the sales associate is trying to convince you to get! By using this handy guide, you will see that shopping for eyeglasses doesn’t need to be stressful, and finding the frame that’s right for you can be easy, affordable, and enjoyable.

Even though styles can vary, there are many traits that men’s prescription eyewear tends to have in common. For example, men’s frames tend to be quite sturdy and wider. The frame shapes tend to be straighter and have sharper corners. The colours often tend to be more muted with greys, black, browns and silver styles that can match a variety of wardrobe choices. When men are shopping for glasses, they want frames that are hip and stylish, but also durable with excellent optics and a great warranty.

Today, finding your perfect pair of men’s eyeglasses has become extremely easy thanks to new innovations and technology. Thanks to the new innovations in eyeglasses and lenses, Men are able to enjoy stylish, sturdy glasses in a wider variety of colours, shapes and lens types. At Direct Vision you’ll easily find the stylish new glasses that fit your personalized lifestyle and provide you with excellent optics and clearer vision.

What Frame Style Will Look Best on Me?

It’s important to remember that the shape of men’s faces can often influence which style of frame looks the best on them. As an example, men with round faces should consider glasses that are more rectangular or square to achieve a more balanced flattering appearance.

What Type of Frame is Best for Me?

When shopping for your eyeglasses it is important to consider what you will be using your glasses for as well as style. For example, if you want to wear your glasses all the time, choosing a more neutral frame will help your glasses pair well with most outfits. We have broken down the different styles of frames to better help you choose which frame is the right frame for you.

Titanium Frames: If you are very active then a durable titanium, or carbon-fibre frame with polycarbonate (shatterproof) lenses might be ideal. Titanium frames are hypoallergenic and very strong, yet are still lightweight on the face. These frames are ideal for people looking for a sturdy stylish frame option.

Plastic Frames: Plastic frames tend to be thicker and bolder than their metal counterparts. A bold colourful plastic frame is an easy way to stand out in a crowd. The other benefit of plastic frames is that they tend to come in multiple different colour options. For people with a sensitive nose bridge (or allergies), plastic frames are ideal because they do not have nose pads.

Metal Frames: Metal frames can be more understated and can transition easily from the office to a nice dinner party. Metal frames have had a surge in popularity recently because they are both versatile and look good on everyone. A particularly popular type of metal frame right now is two toned (a different colour of metal up top vs down below). Metal frames usually have nose pads which makes it easy to adjust them to fit your face.

Semi Rimless: Semi rimless frames are plastic or metal up top and clear underneath. This is an ideal option for people who don’t want glasses to be the main focus of their face.

Combo Plastic/Metal: These frames are a statement piece. Usually these frames have plastic up top and metal down below. A modern, unique frame option.

Sunglasses: A proper fitting pair of sunglasses will be large enough to provide full coverage of your eyes to minimize light from reaching your eyes from the sides. Like regular eyeglasses, sunglasses can come in metal or plastic styles. What is neat about sunglasses is the tint can be personalized to you! Think anything from basic gray to a bright green mirror tint. Sunglasses are your excuse to make a statement with your eyewear.

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Prescription Eyeglasses for Men

At Direct Vision we strive to make buying eyeglasses online simple. We believe that buying quality eyewear should be easy and affordable.

It’s easy to order your eyeglasses from Direct Vision. You simply:
1. Get your prescription and pupil distance (PD) measurement [we also have an online PD tool!] from your Optometrist
2. Choose your frame
3. Pick any additional add-ons or lens upgrades
4. Add to the cart and checkout with our convenient, secure ecommerce portal.

You’ll benefit from our excellent warrantied frames and our super-high quality lenses. Don’t forget to add important additional options to your prescription lenses such as anti-scratch coating (included free), 100% UV protection, Fashion tints (any colour), mirror coating and much, much more.

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Choosing Glasses for Women

Whatever the look you are seeking, whether feminine, bold, sleek or sophisticated, there will always be a pair for you at Direct Vision. There are a wide variety of frame shapes, materials and colours that should be considered when choosing your eyewear.

This handy guide will help you choose the pair of eyeglasses that is right for you.

What Frame Style Will Look Best on Me?

There are a wide variety of different frame shapes to choose from, such as rectangular, oval, round and cat-eye. The shape of your face can be important when choosing your frame and whether you have sharp, angular or soft rounded facial features will affect which frame looks best on you. There will always be a style at Direct Vision which will add to your special look.
For most women the frame shape is the major determining factor when choosing your perfect pair of eyeglasses.

Rectangular Frames: Rectangular frames are very popular for many women’s eyeglasses. They truly complement people with round, oval or heart-shaped faces. They are one of the safest choices because almost everyone can pull off a great look with this frame.

Oval Frames: Oval frames are a great idea for women who want to make a statement with their glasses. Oval frames are popular right now because they stand out, are fashion forward, and capture people’s attention. They really suit people with square, oval, rectangular or triangular-shaped faces.

Round Frames: Round frames are a somewhat daring choice that can sometimes be difficult to pull off. This type of frame can provide a stunning, classy and retro look for those women who really want to stand out. While these frames are best suited to women with rectangular, square or oval shaped faces, when combined with the right colour and materials this frame-shape can give you a truly iconic look.

Cat-Eye Frames: Cat-eye frames are ideal for the woman who is looking for a signature style with a bit of flair. These frames can be exciting and playful and are ideal for the style conscious woman who wants to create a bold unforgettable look.

What Type of Frame is Best for Me?

Plastic Frames: If you are looking for a fresh colourful fashion accessory you should consider a plastic frame. Plastic frames have a far greater range of colours and patterns available than you can get with a metal frame. Plastic frames are ideal for people with a sensitive nose bridge or allergies because they do not have nose pads. For people with high prescriptions, lenses tend to look thinner when in a plastic frame.

Metal frames: Women’s metal frames can be found in almost any style to complement almost everyone's look and facial shape. Metal frames have had a surge in popularity recently due to many exciting metallic colours and shapes being available. These frames are ideal for women who are looking for a more subtle understated look.

Semi Rimless: Semi rimless frames are plastic or metal up top and clear underneath. This is an ideal option for people who don’t want glasses to be the main focus of their face. Semi rimless frames can give a sleek and sophisticated look.

Combo Plastic/metal: These frames are a statement piece. Usually these frames have plastic up top and metal down below. A modern, unique frame option.

Sunglasses: Sunglasses are the perfect excuse to get creative with your eyeglasses style. A proper fitting pair of sunglasses will be large enough to provide full coverage of your eyes to minimize light from reaching your eyes from the sides. In terms of style options, you can go anywhere from minimal and modern to vibrant and retro. What is neat about sunglasses is the tint can be personalized to you! Think anything from basic gray to a bright blue mirror tint. Sunglasses are your excuse to make a statement with your eyewear.

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Prescription Eyeglasses for Women

At Direct Vision we strive to make buying eyeglasses online simple. We believe that buying quality eyewear should be easy and affordable. 

It’s easy to order your eyeglasses from Direct Vision. You simply:
1. Get your prescription and pupil distance (PD) measurement [we also have an online PD tool!] from your Optometrist
2.Choose your frame
3. Pick any additional add-ons or lens upgrades
4.Add to the cart and checkout with our convenient, secure ecommerce portal.

You’ll benefit from our excellent warrantied frames and our super-high quality lenses. Don’t forget to add important additional options to your prescription lenses such as anti-scratch coating (included free), 100% UV protection, Fashion tints (any colour), mirror coating and much, much more.

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About Our Lenses

High Definition Lenses

Phoenix

Our Phoenix lens is designed for people who want an all purpose progressive lens, good for reading and distance. This lens preforms well and is great for everyday use.

Prestige

A step up from our Phoenix high definition lens, The Prestige gives you, Perfect balance between near and distance. It is a newer version of the Phoenix lens design, unwanted astigmatism has been reduced even more. The general visual performance has been improved over the Phoenix lens.

Insight

The Insight High definition lens has superior near vision.

This lens is ideal for wearers that read for long periods of time.Designed for people who do near visual activities, such as reading the newspaper or being on the computer.

Altitude

The Altitude lens is created for Enhanced distance vision. It is the perfect lens for wearers that need the best distance vision. It has been Designed for people to feel comfortable with distance activities such as travelling, viewing landscapes, and driving.

Why choose high definition lenses:

This new high definition technology provides the best optical quality.It improves the quality of the visual field by making the sweet spot that you look through larger, so you can see clearer and better. The effects of HD lenses is optimum vision in the far, intermediate and near regions of the lens.

Values

At Direct Vision we strive to provide the best quality products, at the leading edge of technological advances, with a one on one customer service approach.

We are constantly looking for innovative ways to improve and advance in the optical field. We believe this allows us to consistently produce high quality lenses and frames.

Anti- Reflective Coatings

Lumina

Is our introductory Anti Reflective coating. Reduces glare.

Prima

Is our intermediate coating that offers a slippery surface to make cleaning of the lens surface easier.

MAX

Is the highest grade coating that direct vision that has to offer, it is superior in repelling dust, dirt and

Blue blocker

Direct Visions blue blocker lens protects your eyes from the dangerous ultra violet lights created from tv’s smart phones, computers, tablets and other electronic objects. This product may help with eye strain when looking at these devices for long periods of time.

Lenses

Cr-39

Cr-39 lenses are the preferred choice for customers, this type of lens is used for basic prescriptions. The lenses corrects distance, near vision or has the option for high definition lenses.

Hi Index

Hi index is a much thinner lens then the CR-39, it is primarily used for hi plus and low minus prescriptions.

Single Vision Vs Progressive Lenses, What’s the Difference?

Our lenses are of the highest quality and all come standard with an antireflection coating. We offer a wide selection of lens types as well as a variety of lens materials. The two main types of lenses we offer are either single vision or progressive.

What are Single Vision Lenses?

Single Vision Lenses have one prescription that makes up the entire lens. These can be made for distance viewing, reading viewing, or even computer viewing. Single vision lenses are the most common lens type for young people. For most people under the age of 40, single vision distance glasses can provide clear vision at all distances, without needing a second magnifying pair for up close work.

When people do lots of up close work or are over the age of 40, they sometimes need a different prescription for far away than they do for up close. Reading glasses provide magnification and clearer vision up close. However, it is important to understand that these glasses will only work for close up. If you look far away with them on, things will appear blurry. Many people who have a separate prescription for reading and distance will buy two pairs of glasses: one for distance tasks and one for close up tasks.

Our Acuity Lens

Our single vision Acuity lens comes included with your frame purchase. Made of a durable plastic material, these lenses include both an anti-scratch coating and an antireflective coating. We also offer an 18-month warranty.

What are Progressive Lenses?

Many people get eye strain up close and need reading glasses. However, it is often very tedious switching between two different pairs of glasses (one for distance and one for reading). That is where the progressive lenses come into play. These lenses provide sharp vision for far away and also have reading and computer distance vision built right in. These eyeglasses don’t have any lines (unlike a bifocal), so no one will know your glasses are progressives unless you tell them. Although most commonly progressives are worn by people over the age of 40, those that spend a lot of time looking at computer screens or their cell phones often choose progressives because it alleviates near eye strain.

At Direct Vision, we offer many different types of progressives that let you tailor your glasses to your specific visual needs:

High Definition Progressive Lenses

  1. The Phoenix Lens:
    Our Phoenix Lens is designed for people who want an all-purpose progressive lens that is great for reading and distance vision.
  2. The Prestige Lens:
    The Prestige lens gives you the perfect balance of high performance at an affordable price point. This lens has even better optics than the Phoenix design with a greater range of vision.
  3. The Pinnacle Lens:
    The Pinnacle will provide you with supreme optics and unrivalled range of vision. It is truly an optical experience.

Why choose high definition progressive lenses:

This new high definition progressive technology provides the best optical quality. It improves the quality of the visual field by making the sweet spot that you look through larger, so you can see clearer and better. The effects of HD lenses are is optimum vision in the far, intermediate and near regions of the lens.

What Type of Lenses Should I Choose?

There are many different lens material and coating options that can influence how you see with your glasses. It can be overwhelming! We broke down the differences between our best lenses and coating options so you can make the most informed decision possible when buying your eyewear.

Lens Materials:

Premium Lens Material Upgrades

For an additional cost, your eyeglass lenses can be upgraded to a more specialized lens material that offers you increased safety or thinness.
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  • The Paragon Lens: Made of polycarbonate material which is shatterproof, this lens is ideal for people with an active lifestyle who believe in the importance of protecting their eyes.
  • The Thin Lens (1.6 Index): Ideal for people with a high prescription (more than +/- 3.00), the Thin Lens reduces the weight of the glasses and makes it more comfortable on your face.
  • The Ultra Thin Lens (1.74 Index): Ideal for people with a very high prescription, this is our thinnest and lightest lens that will make your eyewear as comfortable as possible.

At Direct Vision, we understand picking your lenses can be a big decision. We are always happy to answer any questions you may have so we can help you achieve the best vision possible!

Lens Coatings:

Lens Coatings are important, they can do everything from cutting back on glare when driving at night to improving your ability to see your TV screen when playing video games. As well we offer lenses which automatically adjust their tinting with the brightness of the sun. Additionally, we offer you prescription sunglass lenses with a variety of tints. Finally, you can customize your prescription glasses with your choice of an exciting mirror coating!

Our anti reflective coating comes included with every frame as part of our Acuity Lens Package. This coating is great because it reduces glare and halos around lights when driving at night. It can reduce the glare from screens to reduce computer eyestrain. Also it reduces the amount of reflection in your eyeglasses when taking a picture, so you can get the perfect selfie first try!

Lens Coating Upgrades

Anti-Reflection Coatings:

  1. The Azure Coating: Our enhanced Blue-Blocking technology allows our Azure Coating to filter out blue light from your electronic devices to improving contrast, quality of sleep, and helping with digital eye strain.
  2. The Ultimate Anti-Reflection: Our premier product, this coating offers a more powerful hydrophobic and oleophobic layer to our standard AR Coating resulting in cleaner, more robust and lenses.

Transition (Self-Darkening) Lenses:

  1. Transition Lenses: Transition lenses allow your glasses to turn dark in the sun, so you don’t have to buy a separate pair of sunglasses. They can be offered in most of our lens design.

Sunglass Lenses:

  1. Sunglass Tints: With many tints to choose from, you can turn any frame into a stylish pair of sunglasses. Mirror coating can be added to further enhance your style game and increase your UV protections.

Mirror Coatings:

  1. Mirror Tints: A mirror coating offers you a dynamic look to your sunglasses! You can choose from mirrored coatings coloured Electric Blue, Spartan Gold, Quick-Silver, Emerald Green, Rose-Gold or Crimson Red.